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How to Schedule Posts in Facebook without HootSuite
Do you still use HootSuite or other third-party applications to manage Facebook? It used to be a strategic and efficient way to go, but if you’re still using these tools to schedule posts— you’ll want...
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Website Landing Page Optimization Based on Traffic Source
Just reading through a Marketing Sherpa report on Landing Page Optimization and I thought I would share a few thoughts. They typically look at it from three types of landing pages; E-Commerce,...
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3 Tips for Improving Your Retargeting Campaign
A retargeting campaign is exactly what it sounds like. It retargets people that have been to your website (wherever you put the retargeting code) by displaying ads to them throughout the internet....
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Making Social Media More Valuable for Your Business
So you have dabbled in this. You get some people to follow you. How do you know if it is worth your time and really, what can you do to maximize what kind of web traffic you get from these mediums?...
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Improve Your PPC Campaigns With Ad Extensions in Adwords
Believe it or not pay per click ads have taken over the majority of the real estate on your search engines results pages. If you don’t believe me then go take a second to do a Google search for some...
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Facebook Marketing & Fan Interaction 101
Guest author Brandon Williams writes for AdMedia.com covering Internet Marketing, Remarketing, PPC and more. Facebook is a wonderful way to utilize your personality to interact with fans and to simply...
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How to Future Proof Your Website or Blog Today
Ever since Google+ launched, I’ve sensed some dark undertones and ulterior motives at play. Not to say Google is going against their “Don’t be evil” motto, but there were definitely bigger things in...
View ArticleTips and Tricks to Optimize your Google AdWords Campaigns via Search Funnels
The new “Search Funnels” data allows project managers to optimize their AdWords campaigns incorporating the “Search Funnels” data into your Google AdWords campaigns, ad groups, keywords, and ads tab...
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How Much Value Does Social Media Really Have?
Many clients and conversations we have with marketers ask us: Is social media worth any investment? The answer is yes, but maybe not from every channel that’s available. Just make sure you set up...
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Mobile Search Is Here – Are You Ready?
A couple years ago, agencies, consultants and analysts everywhere were prepping clients for the upcoming day when mobile usage became a significant element in web usability and search. Not only is that...
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Why you need Content Marketing.
In the year ahead, content marketing, in all its shapes and forms, is going to become a more integral component of ones digital marketing strategy – if it already has not been. The value of including...
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Is Linkedin Right for Your Business?
A common misconception on the business side of social media is that companies should take on all the different type of social media profiles to have a wide swath of social presence, pervading all parts...
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Top 3 Most Overlooked Google Analytics Reports
People like to hate on Google. Whether it is because of privacy concerns, shady practices or the power they yield in their massive checkbooks it’s just…easy. While I certainly don’t agree with...
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Onset PPC Questions
So, you have decided that it’s time to try your hand at PPC advertising to help you meet your business goals. But, you’re having a difficult time deciding whether to hire a PPC agency, or keep your PPC...
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Tweet Smarter: Twitter Tips for Businesses
Used properly, Twitter can be a great tool for businesses. Whether it’s utilized for promoting products and specials, extending social presence and building brand awareness, as a customer service...
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Google’s New Keyword Planner…Does New = Better?
Google continuously keeps the SEO community on its toes with its estimated 500-600 yearly updates to its algorithm (read about 2013’s so far here). This summer has brought two major changes in the...
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Google Announces Organic & Paid Query Side-by-Side Reports in AdWords
Google announced today that it would be rolling out a brand new report within Google AdWords that would give advertisers the ability to view organic and paid query performance within the AdWords...
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Why You Should Care about Hummingbird
We’re not talking about the actual bird, although they are rather pretty things…. Google has announced a new algorithm has been/is being rolled out across the interwebs. This is the first major change...
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How Much Should I Invest in my Website?
Pricing out the cost of building a website is a very subjective question because of the multitude of the internal and external moving parts. The agency you choose for your project also makes a...
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Digital Marketing Trends for 2014
In digital marketing terms, the year 2013 will go down as the year that transformed…digital marketing. With the emergence of new technologies, the steady surge of social media platforms and heightened...
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